We build the technical systems behind growth
Accurate analytics, better acquisition, connected customer data, and behavior-driven automation that scales without breaking.
- Transparent pricing
- Published on the site
- DIY-friendly
- We share what we know
- Vendor-neutral
- No referral fees
What we handle
Five practices that cover the systems most marketing teams rely on. Set up properly, integrated with each other, and built to keep working as you scale.
Analytics
Tracking plans, event taxonomies, and dashboards your team can actually trust. We set up the measurement layer so the numbers in your reports match what's happening in the product.
Learn moreMilan Lang
milan@atlas.io
User properties
- Role
- Marketing Lead
- Country
- Germany
- Plan
- Growth
Recent events
TodayDesktop session
Chrome, Mac OS, 4 events
12:08
Subscription renewal
Stripe
12:06
Signed up
Website
12:04
Trial started
App
Subscription renewal
Selected event
Event properties
- plan
- Growth
- amount
- €129
- interval
- Annual
Paid Media
Server-side tracking, conversion APIs, and attribution that survives platform changes. Plus campaign management and best-practice account setups across your paid channels.
Learn more
Google
Meta
LinkedInIn-market
Search
397
Conversions
4.7x
ROAS
Lookalikes
Display
243
Conversions
2.1x
ROAS
Prospecting
Performance Max
173
Conversions
3.4x
ROAS
CRMs
CRM setups built around your real sales process. Object models, lead routing, pipeline stages, and the automations that keep the data clean as you grow.
Learn moreLead
2Sarah Chen
Acme Corp
€5,000
Mike Ross
TechFlow
€2,400
Qualified
1Anna Bell
Radar Corp
€12,000
Proposal
1John Doe
BigCo Inc
€7,300
Closed
0Data Infrastructure
CDPs, warehouses, and the pipes between them. Identity resolution, reverse ETL, and a customer data layer every tool in your stack can read from.
Learn moreSources
Website
JavaScript SDK
Server
Node.js SDK
Warehouse
Snowflake
Mobile
iOS SDK
Hub
Jane Cooper
jane@company.com
- Plan
- Pro
- LTV
- €240
- Risk
- Low
- Segment
- Power user
Destinations
Amplitude
Analytics
HubSpot
CRM
Looker
BI
Meta
Paid media
Engagement
The data model, triggers, and program logic behind onboarding, retention, and lifecycle messaging. Built so your team can ship campaigns without engineering's help.
Learn moreCourse activation
28% uplift
Trigger
Course started
Wait
2 days
Check
Status
Completed
Certificate
In progress
Reminder
Inactive
Survey
Stack-agnostic, opinionated when it matters
We've shipped on most of the popular stacks. If you don't have one yet, we'll recommend based on volume, team, and budget.
Amplitude
Mixpanel
PostHog
Segment
RudderStack
BigQuery
Snowflake
Redshift
dbt
Airbyte
FivetranHubSpot
Salesforce
Pipedrive
Customer.io
Klaviyo
Braze
IterableMeta AdsGoogle AdsLinkedIn Ads
Reddit Ads
GTMWho's behind the work?
Led by Stipe Lelas with a small bench of trusted contractors, we build the technical marketing foundation that makes analytics, campaigns, and automation work together.
About me
I design the systems that help marketing teams move faster: measurement plans, paid media operations, CRM workflows, data pipelines, and the strategy that ties them together.
The goal is practical infrastructure that survives real teams, real budgets, and real campaign pressure.
Experience
Most of my work sits in the seam between marketing, product, and data. That's where decisions actually get made, and where things tend to fall apart.
Before Butiga I led growth and analytics inside SaaS and ecommerce teams, ran paid programs across the major channels, and built tracking and warehouse setups in-house. After enough launches, the same gaps show up in the same places.
Now I bring that playbook to clients as a service, without the overhead of hiring a full team.
Businesses I've worked with
Highlights
- 7+
- Years of experience
- 30+
- Launches supported
Contractors
Trusted specialists, brought in when the work needs them
Kept close, scoped carefully, and added only when the project benefits from deeper channel or production expertise.
Flexible ways to work together
Choose a clean hourly setup, a defined project, or a light monthly collaboration. Every option stays scoped, measured, and easy to understand.
See full pricing ->€90 / hour
No value-based markups, no pricing based on who is paying.
Time tracked
Every hour is measured. You always know what you are paying for.
Start small
Start small, pause easily, and scale the work when it makes sense.
One-off projects
Implementation work with a clear scope, timeline, and deliverables. From initial setup to full migrations.
Example package
SaaS analytics implementation with Amplitude
Tracking plan, implementation QA, dashboard setup, and handoff documentation.
Total
20 hours
Fixed price
€1,800
Ongoing collaboration
Monthly support for campaigns, reporting, automation, and technical marketing operations.
Example package
Paid media campaign management
Account structure, conversion tracking, experiment planning, and monthly optimization.
Total
8 hours / mo
Fixed price
€720 / mo
Audits
A focused review of your current setup with issues, opportunities, and a practical next-step plan.
Example package
Analytics and paid media audit
Measurement review, campaign diagnostics, funnel checks, and a prioritized action list.
Total
8 hours
Fixed price
€720
Self-serve resources
Need direction without implementation? Use our public guides, templates, and notes to scope the work and keep your internal team moving.
Learn and do it yourself
We are building a library of guides, tools, templates, and SOPs - the same resources we use internally. Whether you prefer DIY, want to learn, or need to prep before working together, this is for you.
The complete analytics implementation guide
Everything to set up analytics from scratch: taxonomy, tracking plans, patterns, pitfalls.
- Reading time
- 45 min read
- Includes
- Templates & examples
- Level
- Beginner to advanced
Guides
Long-form walkthroughs for analytics, media, CRM, and automation setup.
- Step-by-step playbooks
- Real configs and examples
- Pitfalls and edge cases
Articles
Practical breakdowns, teardown lessons, and implementation thinking.
- Short, focused reads
- Lessons from real projects
- Opinionated takes
Let's work together
Send us a message and we'll get back to you within 24 hours.